AI Insights · Timothy · October 2025
Top Word Puzzle Games on iOS in Kenya, Q3 2025
Explore the performance of leading word puzzle games on iOS in Kenya during Q3 2025, with insights on downloads, revenue, and active users.
In the third quarter of 2025, the iOS platform in Kenya saw interesting trends in the word puzzle game category, with varying performances across the top five applications. Data from Sensor Tower provides a detailed look at these games, offering insights into their downloads, revenue, and active user metrics.
NYT Games: Wordle & Crossword from The New York Times Company maintained a fluctuating weekly revenue, peaking at around $100 in late July. Downloads reached a high of 15 in early July, while active users started at 63K and decreased to 59K by the end of September.
Scrabble® GO - New Word Game by Scopely, Inc. experienced a rise in weekly revenue, especially in mid-August, where it hit $143. Weekly downloads consistently exceeded 100, with a peak of 200 in early August. The app maintained a robust active user base, beginning at 705K and slightly declining to 586K.
Words With Friends Word Game by Zynga Inc. saw a spike in revenue in mid-September, reaching $90, despite low download numbers throughout the quarter.
Word Domination: PvP Word Game from MAG Interactive showed modest revenue, with a peak of $44 in late July. Active users remained constant at around 3-5K.
Finally, Wordscapes by PeopleFun, Inc. enjoyed a steady stream of downloads, peaking at 270 in late July. Revenue saw a significant increase in mid-August, hitting $59, while active users remained strong, starting at 3.5M and ending the quarter at 2.5M.
These insights highlight the diverse trends in the word puzzle game market in Kenya, with more detailed analytics available through Sensor Tower.
